(1) Market Selection: We focus on high-growth markets across the sunbelt region of the United States, where population growth and job gains continue to significantly outpace the broader national average. Our target demographic is middle-class professionals located in niche suburbs with top-rated school districts, high median incomes, and difficult zoning (creating barriers to entry for our competitors).
(2) Data Driven: Our investment decisions are informed by both macro-economic and cyclical measures, as well as hyper localized data that incorporate both supply and demand metrics. Our underwriting includes analyses of key demand drivers such as job, income, and population growth, as well as supply measures including housing completions, starts, and permits.
(3) Affordable Quality: We live by the mantra that, “At every income level, the tenant wants to live in a luxurious, comfortable home.” We outfit our reasonably-priced apartment homes with single-family style upgrades like quartz countertops, stainless steel appliances, and solid wood cabinets. Finally, we provide residents with luxurious amenities like resort-style swimming pools, demonstration kitchens and spinning studios.