The Sovereign strategy is twofold:
(1) Market Selection: We focus on high-growth markets across the sunbelt region of the United States, where population growth and job gains continue to significantly outpace the broader national average. Our target demographic is middle-class professionals located in niche suburbs with top-rated school districts, high median incomes, and difficult zoning (creating barriers to entry for our competitors).
(2) Affordable Quality: We live by the mantra that, “At every income level, the tenant wants to live in a luxurious, comfortable home.” We outfit our reasonably-priced apartment homes with single-family style upgrades like quartz countertops, stainless steel appliances, and solid wood cabinets. Finally, we provide residents with luxurious amenities like resort-style swimming pools, demonstration kitchens and spinning studios.